American Couture

PHOTOGRAPHY BY TOLGA KATAS

Las Vegas designer David Tupaz was trained in the manner of the Haute Couture tradition. Paris, France is the main headquarters of Haute Couture with the institution called the Chambre Syndicale de la Haute Couture Parisienne. It votes to qualify those to be a “couture” designer… but just IN PARIS!

Tupaz feels that in the USA the Couture center is Hollywood, California. It is the place where the most spectacular, fabulous and glamorous costumes, dresses and gowns that the world has ever seen were all designed, created and manufactured from the days of silent films to the time of Garbo, Monroe, Hepburn, and Kelly. The films documented the brilliance of American high fashion. So, the new Tupaz brand is labeled
DAVID TUPAZ “American Couture”

Tupaz has always been fascinated with “Old Hollywood” and he carries that aesthetic to his designs today. He updates it to the way women live in this generation and keeps that dignified grace which is “elegance”, using the most luxurious materials and techniques from generations past. Most of his work is done by hand.

David creates the design details of embroideries, hand beading and applique embellishments himself. His work is like cooking! The required ingredients and recipes must be followed to perfection. David believes there is no compromise to Couture and says, “If you cannot give 100% to it… don’t bother.” His designs and elegant creations are worn by some of the most stylish and glamorous women in the world – celebrities, movie stars, personalities, royalty, first ladies, etc.!

David adds, “I don’t need to name drop the women who wear my designs. I am very private and most of these clients end up becoming good close friends…and using their image to promote my label is bad taste. To me my designs speak for themselves. That is how I believe the pursuit of excellence in design must be promoted. It is all about the product!”

And the fabulous designs keep coming. David Tupaz is a key to the continuous “American Couture”.