Photo of Nate Jones by Devin D Robinson

Trending: Big Finishes

MEET NATE JONES OF INFINITE TREND

BY BRIAN G. THORNTON

Nate Jones is the founder and owner of INFINITE TREND, a Las Vegas design studio that assists residential clients in renovating or creating new upscale home improvements. Just one visit to his beautiful showroom, and you’ll know you’re working with a unique talent that will bring his expertise into your space. He is seasoned in sourcing and procurement of exquisite, exotic, and rare finishes for doors, wall panels, and custom stone finishes. He coordinates with designers and manufacturers to deliver entirely completed spaces. He has been an active member of the interior design community and is a respected husband and father of two teenage girls.

This story is about Nate Jones, Infinite Trend, and how his background has blended into the Las Vegas design community. Collocated in the Las Vegas Design Center, we thought it was important to tell his trending story.

“While the stunning outcomes of our projects come in at a close second, it’s the relationships cultivated and the shared passion for design that remain at the forefront of my memories.”
– Owner Nate Jones,
Infinite Trend, Las Vegas

Typically, home improvement spending falls during economic downturns; however, the COVID-19 recession has proven to be an exception to the rule. Higher-income homeowners didn’t suffer the same as most but benefited from reassigned spending on home improvement, focusing on kitchens and bathroom makeovers. With many homeowners spending more time at home, they have been eager to create upscale and luxury spaces without reinventing the wheel. Cue Nate Jones and Infinite Trend.

TRENDING INSPIRATION/ DESIGN PHILOSOPHY:

Chic Compass (CC): Will you share a bit about your journey that led you to establish INFINITE TREND—your unique design studio focusing on custom architectural finishes design?

Nate Jones (NJ): “My journey into the world of custom architectural finishes design and procurement began with a strong foundation in both art and business. I started college as an art major and finished with a bachelor’s degree in international business management and a minor in Art from BYU-Hawaii Campus. Those couldn’t be more extreme ends of the spectrum, but it worked for me. While living in Kona, Hawaii, I combined my passion for quality and design to establish our business in 2004 and started designing and importing custom wood doors. My initial exposure to the luxury resort homes of Hawaii sparked my fascination with the potential of creating unique spaces that blend aesthetics and functionality. This fascination, coupled with my innate sense of design, led me to specialize in designing and procuring various luxury home finishes, namely Cabinets, millwork, custom stone finishes, lighting, and other bespoke elements for luxury homes.”

CC: Were there any specific experiences or moments that influenced your design philosophy and approach?

NJ: “One pivotal moment was the opportunity to collaborate with John Soderstrom of Soderstrom Construction in 2006. Designing and importing custom wood and stone finishes for a $9 million home in Haualalai Resort on the Big Island of Hawaii was a turning point. While we initially only bid the job for custom wood doors and trim, John asked me if we could make a custom wood bathtub for one of the guestrooms. Quickly, I said no! Then John talked me into it, saying it was just five-door slabs put together like a box without a top. I discussed it with our factory craftsmen, and they agreed with John. Then John said he would need a vanity to go with the beautiful tub I drew up for him, which led to needing cabinets, millwork, and custom stonework for the entire project. This project not only showcased the impact of meticulous craftsmanship but also reinforced the importance of collaboration between design and construction. That experience solidified my design philosophy, focusing on the seamless integration of aesthetics, functionality, and craftsmanship. John was the inspiration that got me doing more than just selling custom doors. I learned quickly that finding ways to procure what the customer needed would help our business to grow. I am still collaborating with John all these years later.

CC: How would you describe the design philosophy that drives INFINITE TREND? What sets your design studio apart from others?

NJ: “INFINITE TREND’s design philosophy is rooted in the belief that every space is an opportunity for artistic expression and practical living. We strive to balance the latest design trends with timeless principles while also offering value to our customers. Our uniqueness lies in the fusion of my art-centric background with my two decades of expertise in International Business Management. This synergy allows us to not only create visually stunning spaces but also manage project procurement efficiently and cohesively.”

CC: Nate, please elaborate on your approach to blending functionality and aesthetics in kitchen and bathroom design.

NJ: “Our approach revolves around harmonizing aesthetics and functionality to craft spaces that elevate daily living. We focus on analyzing the needs and habits of our clients, ensuring that every design element serves a purpose. From ergonomics in kitchen layouts to optimizing storage solutions in bathrooms, we ensure that each aspect of the design enhances the user experience while reflecting a design that fits the client’s desires for enhancing the beauty of their space. In one recent project in Las Vegas, we worked together with Interior designer Kylee Dean to create a beautiful custom kitchen for a couple who required ADA access to all areas of the kitchen for the wife, who is in a wheelchair, while also keeping the space functional for the husband who is over six feet tall!”

INFINITE COLLABORATION AND EXPERTISE:

CC: How do collaborations enhance the outcome of your projects?

NJ: “Collaborating with interior designers and then directly with manufacturers allows us to offer our clients an unparalleled range of materials and products. This diversity empowers us to tailor each design to the client’s preferences while maintaining the highest quality standards. We started our business working directly with overseas factories to provide bespoke products for our customers, and we still do that today. Of course, some of our projects do not require such a high level of customization, so we may use manufacture-designed elements to complete the desired outcome in those situations.”

“Since our inception two decades ago, we’ve had the privilege of partnering with remarkable individuals and entities. Our journey has brought us to designing and supplying finishes for celebrities and accomplished business figures. Among the various highlights, what truly shines is the synergy achieved through extraordinary partnerships with other talented individuals.

One cherished memory involves collaborating with Cary Vogel for the inception and realization of the captivating New York Loft kitchen display within the Las Vegas Design Center. What strikes me most in all these instances is the invaluable camaraderie fostered and the bond forged with these exceptional talents. The profound friendships that emerged from these collaborations stand as testaments to the remarkable connections that arise in the world of design.”

CC: Please share an example of a project where you resulted in a particularly stunning kitchen or bathroom design.

NJ: “One standout project was a luxury cabin renovation in Aspen. By seamlessly integrating custom cabinetry, a bespoke Raw Urth range hood, and Sub Zero – Wolf appliances, we transformed the kitchen into a culinary haven that complemented the home’s organic contemporary design. We designed and supplied the project with custom cabinets, millwork, hand-crafted stone elements, and integrated lighting for an under-stairs wine cellar. The collaboration I orchestrated between my company, Soderstrom Construction, the Interior Designers for the home, and various manufacturers resulted in a space that not only catered to the client’s culinary needs but also exuded mountain luxury at its finest.”

TRENDS AND INNOVATION, VISION FOR THE FUTURE:

CC: How do you stay updated with the latest trends and innovations as you incorporate them, ensuring a timeless quality to your designs?

NJ: “Staying informed about trends involves continuous research, attending industry events and trade shows, and collaborating with fellow designers. While we incorporate trends, our focus is on creating designs with enduring value. We weave trends subtly into our designs, ensuring they complement rather than overshadow the overall aesthetic, thus achieving a harmonious balance between current design trends and timeless elegance”.

CC: Are there any emerging technologies or design concepts that have caught your attention recently?

NJ: “Virtual reality and 3D rendering are revolutionary. They allow clients to immerse themselves in their future spaces, fostering a deeper understanding of the design. Many people do not envision spaces like designers do, so utilizing virtual reality and 3D renderings helps bridge that gap between designer and client. I am also fascinated by the emerging AI tools for creating and exploring spaces for clients. This is an exciting time for technology and design.”

DESIGN AND PROJECTS:

CC: In your extensive experience, what are some common challenges you encounter during upscale renovations, and how do you approach overcoming these challenges?

NJ: “Clear communication with clients, interior designers, and contractors, coupled with a flexible design approach, helps us address unexpected hurdles and find creative solutions that maintain the integrity of the design. I find clear communication, skilled labor, and flexibility are the best approaches to overcoming such challenges.”

TRENDING BALANCE, LOCAL COMMUNITY, AND IMPACT:

CC: Balancing a successful design studio with family life can be demanding. How do you manage your time and responsibilities to ensure your professional and personal spheres thrive?

NJ: “I love my family, and I love my career. Family will always come first for me as I navigate my journey in life. So, when it comes to my design business, I often involve my family in customer events, community outreach, or other aspects of my business. On the flip side, I also invite many of my business colleagues, customers, and vendors to participate in events organized by my family to help out in our community. One such event is the annual Youth Helping Youth Holiday Concert, the brainchild of our eldest daughter, Roxy, to raise money for youth in our community who are in need. Roxy is now working with her sister, Skai, to create an even bigger impact during the holiday season this year and for years to come.”

“I consider myself fortunate to have been born and raised by exceptional parents. Their positive influence inspired me to strive to become both a dedicated father and a business owner who prioritizes relationships with others, community involvement, and aiding those in need. Instead of trying to balance work and family, I integrate them as much as possible for the best of both worlds.”

CC: As an active member of the interior design community, how do you contribute to the growth and development of the local design scene in Las Vegas?

NJ: “Engaging with the local design community is paramount for our business. I’ve been honored to serve on the Interior Design Society Las Vegas Chapter board, where we organized events, workshops, and discussions to foster knowledge exchange and professional growth. This collaborative spirit elevates the entire design landscape in Las Vegas. I will always cherish the opportunity to have worked in this capacity with Julie Porter, Michele Youell, and the amazing John Eisele, whom we all miss greatly.”

CC: Are there any community projects or collaborations you’ve been a part of that you’re particularly proud of?

NJ: “I have always found it important to give back to the community. We have done this in many ways over the years, whether through donating products to Habitat for Humanity or raising money at a designer soiree that I orchestrated with vendor partners as a benefit for the Forgotten Song Music Foundation. My wife and I also try to teach such philanthropic ideals to our daughters, who are now very involved in raising money and doing projects for homeless youth in Las Vegas.”

Finally, we spoke about any exciting developments or projects on the horizon that he’s looking forward to. Jones assured me, “Our vision for INFINITE TREND is to continue collaborating with interior designers, builders, and customers to bring their ideas from concept to reality. We’re excited about leveraging emerging technologies to enhance client experiences and exploring international design trends to bring new ideas to Las Vegas and our clientele wherever they may be.”

Infinite Trend has been a part of our design community for many years, and getting to know Nate and Infinite Trend has been an “Infinite” pleasure. Working with Nate was a pleasant experience, as much as conversing with him and his casual and knowledgeable style.