In February, this year’s 46th Winter Food Fest marked the first “in-person” show in two years and a return to Las Vegas after nearly 50 years in San Francisco! Founded in 1952, the SFA represents importers, retailers, and distributors and has helped companies launch name brands like Ben & Jerry’s, Popchips, and ZICO Coconut Water. Sound familiar?
It takes a certain type of personality and desire to be an independent representative of manufacturers, and Mitch Zerg fits that bill without a doubt. Mitch created MZA in 1985, a manufacturers rep firm specializing in products for the architectural and design community with an emphasis on hospitality design products.
There is a positive trajectory and a brighter future for Las Vegas with pent-up demand for conferences and meetings in person. Las Vegas is a leading indicator in our economy, and this will move us forward.
