Artist JW Caldwell enjoys Jones Ranch Egypt exhibition at ASAP / Photo Courtesy Gig Depio
ASAP: Las Vegas’ Hidden Art Gem
By Laura Henkel
If you have ever doubted the presence of great art in Las Vegas, let me assure you: Available Space Art Projects (ASAP) is here to challenge that perception. Nestled within New Orleans Square, a historic enclave within the Commercial Center off Sahara Avenue, ASAP’s intimate gallery space on the second story adjacent to Liberace Way beckons art enthusiasts who are thirsty to experience Las Vegas artists in a sanctuary where they may unleash their creativity without constraints.
From avant-garde installations to traditional paintings, each month ASAP transforms into a dynamic showcase featuring a curated selection of artists spanning diverse mediums. This 550-square-foot space serves as more than just a gallery; it is a powerhouse for artistic exploration.
Founded by Holly Lay and Homero Hidalgo, ASAP has swiftly become a hub for innovation and creativity, providing a platform where artists can freely showcase their work to an audience that craves artistic craftsmanship, intellectual brilliance, and a whole lot of soul mixed with the avant-garde, embodying the vibes of Hauser & Wirth, Gagosian Gallery, and White Cube Gallery without the hefty price tags, posh venues, and exclusive zip codes typically linked to such esteemed galleries.
Jones Ranch Egypt exhibition by Brent Holmes at ASAP next to his Figure 16, Ink on Paper, 36 x 24 / Photo Courtesy Laura Henkel
Since its establishment in 2020, ASAP has stood as a beacon of creative brilliance, offering a rare chance to immerse oneself in extraordinary art from both emerging talents and renowned artists. To me, ASAP embodies the essence of ‘Sic Parvis Magna’ – greatness born from humble beginnings. Personally, I delight in discovering and acquiring artworks that deeply resonate with my soul. It is a space motivated not by profit but by a sincere dedication to celebrating art in its purest form. Artworks are presented authentically, inviting viewers to explore each piece deeply, fostering a lasting connection with the artist and enriching the experience even further.
At its core, ASAP is committed to enriching the cultural landscape of Las Vegas. By offering opportunities for both artists and audiences to connect with contemporary visual arts, the gallery sparks dialogue and cultivates intellectual growth. Whether you are a seasoned art aficionado or a newcomer to the scene, ASAP invites you to immerse yourself in a world of imagination and inspiration.
ASAP’s current exhibition, “Jones Ranch Egypt,” curated by Sydney Galindo, presents the multidisciplinary artist Brent Holmes’s profound exploration of the cultural and historical complexities of the American West. Through a lens of African American identity and the lived Black experience, Holmes challenges the prevailing myths of the cowboy archetype, reimagining a West where African traditions were not lost in the transatlantic slave trade. His art serves as a powerful reclamation of identity and a vision of an alternate, more inclusive history.
Holmes’s exploration of the cowboy mythos extends beyond traditional artistic boundaries. For him, the creative process itself is an integral part of the artwork, with each piece serving as a reflection of his journey dissecting the American mythic figure of “the Cowboy.” Through his work, Holmes invites viewers to reconsider the cultural narratives that have shaped our understanding of the American West and to envision a more inclusive and diverse history. The large hand-drawn pen and ink on paper originals are exquisite, each carrying significant meaning as Holmes delves into different facets of the Cowboy. Notably, once an original is sold – and they sell quickly – the work becomes available in open editions. Personally, I cannot help but envision one of these figures adorning a high-rise building, gracing the skyline of downtown Las Vegas. (A girl can dream!)
Figure 16, Ink on Paper, 36 x 24, Brent Holmes. Photo Courtesy Brent Holmes.
Step inside ASAP, and you will encounter more than just art; you will experience stories waiting to be told, emotions waiting to be felt, and perspectives waiting to be explored. From thought-provoking exhibitions to intimate conversations with the artists, every visit to ASAP is an opportunity to engage with the creative spirit that thrives within Las Vegas. It is a catalyst for cultural enrichment.
In a city known for its glitz and glamour, ASAP offers a refreshing counterpoint—a space where authenticity reigns supreme and creativity knows no bounds. Whether you are a seasoned art collector or simply curious about the local scene, ASAP invites you to embark on a journey of discovery and wonder. So come, explore, and experience the magic of Las Vegas’ best-kept secret in contemporary art. As someone deeply involved in supporting our local creative community, I can genuinely say there is nothing quite like the joy and pride that comes from discovering the incredible talents behind captivating pieces. Believe me, your next favorite art acquisition might just be waiting for you at ASAP. It is truly a hidden gem in Las Vegas’ art scene!
Please visit www.availablespaceartprojects.com or on Instagram at @availablespaceartprojects
I love how you speak to envisioning the art in a high-rise downtown. More people need envision art in their home and support local artists. We need to buy pieces that move us or challenge our perspective . Living with art in our home brings joy and opens our mind to new possibilities.