Marc and Victoria Gebauer

Meet the Power Couple Behind Marc Gebauer Lifestyle

By Chanelle Hayes-Sessions

Marc and Victoria Gebauer are partners in business and in life.

The husband and wife founded Marc Gebauer Lifestyle, an online store offering luxury watches from brands such as Rolex, Hublot, Audemars Piguet, Omega, Cartier and Patek Philippe, along with niche fragrances from Tom Ford, Parfums de Marly, Maison Crivelli and Frédéric Malle, among others.

According to Victoria, who handles much of the company's day-to-day operations, fragrance is currently its strongest-selling category. Customers can browse a variety of scents for different occasions, including fragrances suited for business professionals, date nights and different seasons. Popular summer options include Marc Gebauer's Sunset Echo and Orange Flamingo, along with Simone Andreoli's Kite in Crystal Reef. Winter selections include Pana Dora's Majestic Amber and Spirit of Dubai's Diwan.

The shop also carries newer releases, including Marc Gebauer's Red Sand, with notes of amberwood, raspberry and vanilla. Customers can also try fragrances in smaller sizes, including 2 ml, 5 ml and 10 ml, before purchasing a full bottle.

“A fragrance is incredibly personal,” Victoria said. “Finding a unique scent that becomes almost like someone's personal signature can be something very special.”

Marc Gebauer Lifestyle has also expanded into precious metals and its own fashion brand, with a range of clothing, accessories and bags available. Other products include artwork by René Turrek and collectible coins featuring themes such as Mickey Mouse, Star Wars and Bitcoin-inspired designs.

Victoria said the variety of the products and the connection she and Marc have built with their community through social media is what set their company apart. The couple has nearly 2 million followers across multiple platforms. She also said that lasting value is important.

“We love products that are not simply something you buy and forget about. We want to offer things that people can enjoy over a long period of time and, in certain categories, products that may also retain value or potentially have resale value.”

Offering customers variety and value has been central to the business since it launched in Germany in March 2020. After spending years working in the fashion and luxury industries, Marc and Victoria wanted to build something of their own. Just weeks after opening the online store, the COVID-19 pandemic threw an unexpected challenge their way.

“We had invested our savings, left our careers behind and had no idea whether people would actually buy from us,” Victoria said.

At first, they primarily worked with products on consignment, which allowed them to sell without putting large amounts of money into inventory. Their existing social media presence also helped them attract customers. Over time, they were able to purchase more products themselves and become less dependent on distributors. Within a few years, the company had built a substantial operation in Germany and was working with influencers, actors and professional athletes.

As the business grew, Marc and Victoria looked beyond Germany for their next opportunity. In March 2024, they moved to Las Vegas to expand into the U.S. market while continuing to operate their business overseas.

Marc Gebauer Lifestyle also holds major promotional events throughout the year, including in April, at the end of July and around Black Friday. These can include special pricing on watches and other products, along with fragrance sets featuring two or three scents.

For more information, visit marcgebauer.com.